You don’t need us to tell you that social media has transformed people’s behaviours, but understanding these new behaviours can create opportunities for your guests to promote your B&B for you.
As humans, we haven’t changed too much. It’s in our nature to want to be seen by others in the best light. However, social media has amplified this desire and people are now seeking experiences purely for the sake of their online profiles.
We can pick and choose what people know about us and that has led to a ‘show-off’ behaviour; a need to share new experiences and boast about successes.
You’re already providing an experience that is perfect ‘show-off’ material; people are being treated, they’re in a new place and they’re being waited on. It’s now a case of maximising on that opportunity and encouraging your guests to get snap happy!
To do that you need to create plenty of ‘reach for the phone moments’. Whether it’s your stunning views, beautiful breakfast spread or in-room treats…these moments ensure your guests will reach for their phone or camera and start taking photos to share with their friends.
Guests can have a great stay with you, but as soon as they walk out of the door they can forget to tell their friends and family about your business. They get caught up in what they did that weekend, or get back to their everyday lives and suddenly your B&B is a distant memory.
By creating these picture-perfect moments you’re increasing the likelihood of people sharing their experience at your B&B there and then. Those posts are promoting your business on your behalf to a new audience, and that is marketing gold!
There are lots of social media channels that your guests may use to share their photos on and all will benefit your business. That said, Instagram is the platform aimed at hosting beautiful photography and so if you aim to create moments that will translate in to fantastic photos then you will have tapped in to that show-off behaviour perfectly.
Planning photo opportunities isn’t a science, it’s just common sense. What are you likely to take photos of? What photos do you see your friends sharing? Here’s a little inspiration from people who have shared #bedandbreakfast posts to Instagram:
There are plenty of ways to promote your picture-perfect B&B, here are some ideas to get you started…