Pillow buying guide: How to choose the perfect pillow… | Out of Eden
 Pillow Guide

Pillow buying guide: How to choose the perfect pillow for your guests

Offering your visitors a selection of pillows to appeal to their different needs, sleep positions and preferences is a sure-fire way to please each and every guest, but knowing exactly which pillows to choose can be a difficult task.

Our extensive range of natural, synthetic, medium and firm filled pillows gives you the option to mix and match pillows, so you can personally deliver that comfortable night’s sleep they’re dreaming of.

In this hotel pillow buying guide, we’re sharing the top elements to consider when choosing pillows, answering all of your questions, and sharing the benefits of each pillow so you know exactly which ones will suit you, your business and your guests.

Things to consider

Compliance with BS Standards

For extra peace of mind, you can rest assured that all pillow fillings at Out of Eden have been tested to ensure compliance with the Furniture and Furnishings fire safety regulations (1988).

Pillow menus

Now more than ever, guests are looking for unique services to take their experience above and beyond their expectations. Simply put, a pillow menu allows you to offer a wide variety of pillow choices, allowing your guests to customise their stay with their own preferences.

Pillow menus can be quite an affordable way to indulge your guests, while simultaneously giving you an indication of guests’ favourite fills, in turn making replenishment of such bedding pieces far more accurate and less like guess work.

Within your pillow menu, you should offer a choice between at least three or four synthetic and natural options. For some guests, allergies to natural products can be a huge decider, while others prefer a down or feather option. In addition, try providing a softer pillow amongst firmer ones to ensure there’s something to suit everyone.

NOMITE and Downafresh

As mentioned earlier, guests who suffer from dust allergies may be particularly cautious about sleeping in natural bedding, as feather and down pillows and duvets can be a breeding ground for dust mites.

All dùsal bedding products, however, are encased in 100% mite-proof casings with NOMITE and Downafresh accreditation. This means that the weave is so tight, due to being manufactured to the highest welfare and hygiene standards, so that even those microscopic pests can’t penetrate the barrier, thus giving your guests that extra peace of mind.

Your pillow questions answered

1. Should I choose a natural or synthetic fill?

This is entirely dependent on personal preference. Natural fillings are popular due to being a breathable, moisture-wicking and long lasting option with the added benefit of being fully hypoallergenic due to their dùsal NOMITE and Downafresh certification.

Synthetic fillings tend to be a more affordable, non-allergenic alternative that are typically easy to wash and mostly odourless. They’re also an ideal choice for those looking to appeal to vegan guests.

2. How often should I replace pillows?

This is largely determined by the pillows you select. For example, hollowfibre pillows tend to be a cheaper option due to their shorter lifespan, while our bestselling Wash & Bounce pillow can last for years to come. The price you pay for a pillow is largely indicative of how long it will last, but you can also tell when a pillow needs replenishing as it will be flatter and hard to fluff up.

3. Should I choose soft, medium or firm pillows?

Rather than offering the same two pillows, we recommend starting with a firmer, more supportive pillow on the bottom with a soft-medium pillow on top. This way, you’re twice as likely to offer a pillow that suits your guest, while typically being more comfortable for them, too.

4. How do I choose the right pillow for my guest?

Unfortunately, no one-pillow-suits all. With variances in people’s sleep positions, preferences and health needs, it would be impossible to select just one. That’s why pillow menus are a great choice, though we also recommend trying the pillows out yourself to get an accurate understanding of what you, and therefore your guests, may prefer.

5. What is the difference between duck and goose?

Goose feather and down is typically regarded as a slightly more premium fill compared to duck, hence why duck feather and down tend to me a more affordable option. Less goose feather and down filling is usually required to achieve the same loftiness and insulation compared to duck fills. Due to being a natural product, duck fills can also have a slight odour, which is usually stronger than goose products although a quick airing when new for 24hrs will reduce this.

6. What is the difference between feather and down?

Feathers are the rigid plumage found on the outside of duck and geese, heavily desirable due to its ability to provide support and structure. Down is the light fluffy coating found beneath the feathers, renowned for its softness and insulation, making it a popular filling in bedding and clothing due to its loftiness and lightness.

7. Are the natural fill materials ethically sourced?

dùsal are members of the European Down and Feather Association (EDFA) meaning the natural fillings are responsibly sourced as a bi-product of the food industry, with no duck or goose being bred for the sole purpose of harvesting down or feathers.

Our pillow selection, dùsal

Acquired by Out of Eden in 2014, dùsal is a Scottish luxury bedding company who have been perfecting their craft for over 30 years.

dùsal specialise in premium natural fills and sustainable branded synthetic comfortable and cosy duvets, pillows and mattress toppers designed specifically for the hospitality industry.

Each product is hand filled, carefully piped and double-stitched in their Fife-based factory, ensuring a keen attention to detail and a sleep experience that is second to none.


Wash & Bounce

The bestseller

Ever since a customer requested a pillow be manufactured that would retain its shape and quality wash after wash, the Wash & Bounce pillow has remained our most popular pillow since! Extremely long life, the pillow is designed to retain its loft and be plumped back into shape no matter how many times it’s used and washed.

Firmness: Medium

Casing: 70/30 polycotton, 233 thread count, piped edging

Washable: Yes, 40°

Feather & Down

Choose from premium duck or goose

Filled with 85% supportive feather and 15% comfortable and cosy down, this is a softer pillow that provides a slight firmness for extra comfort and support. Goose feathers are typically longer, providing more loft. The duck feather and down pillow is available in extra long

Firmness: Medium

Casing: 100% cotton, 233 thread count, piped edging

Washable: Yes, 40°

Down Surround

For extra support

Our most luxurious natural filled pillow, the Down Surround pillow features a superior 300 thread count piping, encasing an 85/15 duck feather and down filling in the centre for compact added support, surrounded by 70/30 down and feather for a softer outer.

Firmness: Medium/Firm

Casing: 100% cotton, 300 thread count, piped edging

Washable: Yes, 40°

Dacron® Comforel® Eco²

The greener choice

One of the most sustainable pillow choices on the market, the Dacron Comforel Eco filling is produced from recycled plastic bottles with full traceability on its sourcing from collection all the way through to the manufacturing process. The soft synthetic clusters can be plumped up for loftiness to closely match the desirable touch and feel of down. This pillow is available in extra long.

Firmness: Medium

Casing: 100% cotton, 233 thread count, piped edging

Washable: Yes, 40°

5 Star Hotel

The hoteliers’ favourite

Filled with 70/30 soft white duck feather and 30% high loft duck down, the 5 Star Hotel pillow is a great top pillow choice as the sumptuously soft fill allows your head to sink in while the feathers help to retain that essential neck support. Available in extra long.

Firmness: Soft/Medium

Casing: 100% cotton, 233 thread count, piped edging

Washable: Yes, 40°

Synthetic Pillow Solution

Synthetic bedding specially designed to suit every guests’ needs


Great value basic

With a typical lifespan of 6-9 months, these hollowfibre pillows tend to last for a season or two before needing to be replaced. As an affordable option with a shorter lifespan, these make ideal spare pillows due to their hypoallergenic synthetic fill.

Firmness: Soft

Casing: 50/50 polycotton

Washable: Not recommended

Ultra Sprung

Firmer, plumper pillow

Filled with a heat crimped polyester filling, the fibres are less likely to clump in the ultra sprung pillow than a hollowfibre fill, making it an ideal washable alternative. This pillow provides plenty of support and will retain its shape for longer.

Firmness: Medium

Casing: 50/50 polycotton,

Washable: Washable with care, 40°

Super Loft

Super sustainable

Comparable with the bouncy, plumper feel of a feather pillow, the super loft microfibre pillow has been specially designed to offer a compact, firmer feel likened to that of natural feather fills, but is in fact made from recycled plastic bottles, therefore offering a great sustainable option.

Firmness: Medium

Casing: 100% cotton, 233 thread count

Washable: Washable with care, 40°

Ultra Soft

Long-lasting luxury

Our most luxurious down-like filling and more long-lasting than other synthetic options, the ultra soft pillow is a great option for those wanting to offer the soft, cosy and supportive feel of a natural fill with all of the hypoallergenic benefits. The 50/50 blend of microfibre and 3 denier fibre ensures a lofty feel that can be plumped up. Available in extra long.

Firmness: Medium

Casing: 100% cotton, 233 thread count

Washable: Washable with care, 40°

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Holly is our resident content writer of all things hospitality related! When she's not busy writing blogs or posting on social media you'll probably find her watching cute dog videos or planning her next city trip.

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